Millions of people attend professional drag racing events throughout the nation, and millions more watch on tv and enjoy the coverage on radio as well. The excitement of professional drag racing competition is second to no other sport. Drag Racing provides an ideal arena for promoting brand awareness, positioning new products, capturing new customers, building team (employee) spirit, and creating corporate business entities.
Professional drag racing is a multi-million dollar business, it is no longer drag racing on the streets. Based on several surveys by major corporations and independent organizations including J. Walter Thomspon, one of the largest advertising agencies in the nation, motorsports is one of the best advertising buys and lowest priced in cost per thousand. Additionally, demographic surveys show that auto racing has a broad-based appeal, adn 75% of those who are motorsports fans have held an interest in the sport for longer than 5 years, indicating a favorable durability of appeal.
There are several ways of capitalizing on a sponsorship involvement in motorsports. Included is the marquee of value of your company's name and logo on the race car, the benefits of television exposure which continues to grow, and the use of race team concept to enhance employee, distributor, and customer relations.
In addition to the magnetic effect a racing car has on the public, the actual on-track performances in front of packed grandstands and the towing of the vehicle across the nation's highways will deliver your advertising message like a rolling billboard to the public in record numbers. A majority of fans "go out of their way" to buy products and services offered by companies involved in motorsports. Race fans buy "sponsor" company's products and services. Studies show a stunning 75-93% brand loyalty!
We have sponsorship opportunities available by the season or by individual event.
Below are a list of our sponsors, and we can not THANK YOU enough for you continues support!
Baird Contracting
Burst Electric
Commercial Music
Cowboy Towing
Crewkids Inc
Doug's Nitro Graphics
G & M Paint and Body
JB FLowers
JR Motorsports Photography
Kinsley Racecars and Marine
Pro E Supply
Rear Admiral Todd Odom / Colon and Rectal Associates
Steve Burdette / Printing Guru
Tommy Thompson Motorsports
United Limousine Service
Wilkerson Automotive
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